Tiffi M Interview
by Joseph McCain
23 November 2025
untitled
What is a normal day for you?
I go to school and then I go home and I usually watch a movie. I don't really have any routines, so I've never been able to have something that's a non-negotiable every day.
You haven't really been making a lot of music lately?
I've been thinking about my music making, because I think recently I’ve been narrowing it down more and more, how to make it when I feel like it. I don't want it to be something I'm forced to make, because ultimately, it's just a hobby, and you should do it for fun. So recently, I'll do music for a set period of time, but then that will always result in a finished song, instead of doing 60 demos or forcing myself to do random work just to do it. On top of that I often feel like the most emotionally important thing for me with music is that I have something that I want to get out into the lyrics. But if I don't have anything, then what’s the point? So these days I only make music every once in a while.
What made you choose to sing in English?
I don't have a very good answer. Maybe it’s because English permeates a lot of Swedish culture. We start learning English quite early, and we have a lot of American and British TV. A lot of my social skills came from jokes or stuff that was based on American TV, and when I was 13, I started attending a new school. The person that later became my best friend had just moved here from London, so she connected with me over the fact that we both knew English quite well. It was nice to have a friendship like that, based on something so simple as a language. Later, when I was 19, I moved to London, and I lived there for eight years. So I also wanted to make music that people understood, I guess. But on the album I recently released, ‘Elektricitet’ is in Swedish, and it was the first song I properly wrote in Swedish, and that was really fun. So I try to write in Swedish, it's just very difficult. The language itself has a different musicality to it.
How long have you been making music? Did you start in London?
I started producing music when I was 17. I went to a course in my high school. After that I got a cracked version of Logic the year after, and that's around the timeI moved to London.
What is your process like for picking which songs go on the album?
Before this last one, it was very much like sorting through loads of different demos. I never knew which one to finish. I ended up never making an album because it was always whittled down into EP’s, since I wanted to just have the best of the best, or I didn't have the bandwidth to finish a whole album. It made it a tiring process to finish something. But with music, I find it so boring to listen to different mixes or masters of a song. It's the worst. I just want to finish the song and then get it out. I don't have a lot of patience in that sense. But my boyfriend said something to me last year that essentially was the reason that the album exists which was; we live in a time where you can just make a song and release it the same day. If you want to, you can. So I started just making a song, finishing that song, then releasing it. Bit by bit the album builds itself. I also started producing all by myself, instead of having other people. So it started sounding more cohesive by default.
And what's your process for visuals?
I think the same thing there, I just didn't want to waste any time on it, because I didn't want to get stuck. I'll just take a photo from my camera roll and hopefully, it speaks to someone anyway. It's ironic, I've never put as little effort into something as this, and it has still spoken a lot more to people than any of my earlier stuff.
So none were particularly hard to record from start to finish?
They've all been really easy, and that's been the goal. This time, I just wanted it to be easy, because the album is about being in love, and that should be easy.
Some artists, when they drop their album, say they hate it. Especially when the songs might be from a year ago or even two. For you, is this your favorite music that you have made?
When I go over something too much, I start doubting myself. I start associating the song, with that doubt, and being like, ‘What if I changed that? What if I lengthened that or pitched that” etc. But with this album, it feels nice to listen to it. When you talk to people who make music, they're always like, ‘My demos are my favorite.’ And that's basically what it feels like. Like they’re still demos. That's the version that I usually like the most anyways.
Follow Tiffi M on Instagram. Listen to Heartstrings on Spotify, Apple Music and Nina